But of course, we still ended up getting a lot of those comparisons. It's just an advertisement. The commercial was awarded AdWeek's Top 10 Ads of 2017 , and put him on the map as an up-and-coming commercial director. Your health & safety is our priority, and we're taking COVID-19 very seriously. Haha. Read our response here. It's some really fake, artificial stuff. A Halo Top ice cream truck man asks a flock of children what they did today to deserve ice cream. Then we noticed it tasted delicious and decided to sell our ice cream. And definitely nothing wrong with ice cream as a close second. At Rex Creamery, the dairy that makes Halo Top's ice cream mixes, executives wondered what was going on. All content is posted anonymously by employees working at Halo Top Creamery. She unashamedly dances around in underwear as she eats Halo Top ice cream. The director Mike Diva with the robot built for the spot by his friend Fon Davis. In 2017, Mike co-wrote and directed a stylized horror spot for Halo Top Creamery titled "Eat The Ice Cream," produced by Lord Danger. © 2020 Adweek - All Rights Reserved, re-creation of the Stanley Kubrick Space Odyssey room, French Grocery Chain Honors Healthcare Workers in Touching Holiday Short Film, Toyota Playfully Celebrates Its Role In Kiwi Culture With New Ad, AgencySpy Dog of the Year Awards, Round 7, Frustrated by 2020, Steve Carell’s Santa Finds Holiday Joy in Ad for Xfinity, Why We Need a ‘Bye Week’ in Corporate America, Stephen Howard-Sarin, VP of Strategy and Transformation, Walmart Media Group. You’ve probably seen the dystopian Halo Top ice cream commercial by now—the one directed by Mike Diva, the popular YouTuber with the twisted sense of humor. Yeah, the challenge was—there’s already a weird, crazy ice cream commercial out there. Eden Creamery, which owns low-calorie ice cream brand Halo Top, is exploring a sale that could value the company at as much as $2 billion, according to … And definitely nothing wrong with ice cream as a close second. We’ll keep it simple – we love ice cream. Halo Top is a low fat "diet" ice cream. Justin [Woolverton], the CEO, trusted me to just do whatever. Although “love is an illusion, and we all die alone.” Haha. Mike Diva: No, I’ve made a handful of commercials. He basically just said to me, “We already have enough commercials that explain why Halo Top is awesome. Where did the story idea come from? 326 talking about this. That's not "celebrating" anything. The light ice cream brand teamed up with Heat, Deloitte Digital’s agency, for the first time to produce a new campaign titled “Dance,” which takes Halo Top into a new era of body positivity branding. You try and convince yourself you are happy and confident, but get winded and have to sit down after trying to mimic one of the moves of the actress in the commercial. I guess the CEO has been a fan of my stuff for a while. It’s the worst origin story for this thing, but it’s kind of funny to me. Controversy always sells, of course (no such thing as bad publicity), but haven't really seen too much noise over the recent Halo Top commercial featuring an obese woman. Halo Top Creamery is an ice cream company and brand sold in the United States, Australia, Mexico, Canada, Ireland, New Zealand, the Netherlands, Germany, Denmark, Taiwan, South Korea, Austria, United Kingdom and the United Arab Emirates. Choose any of Halo Top’s awesome dairy ice cream flavors today! Donny didn't make enough for a mortgage, which he describes as waterboarding yourself. And that was it. About Halo Top. Halo and welcome to the official Halo Top Creamery channel on YouTube! Craving Halo Top, but not sure where to get it? Ah, so you shot it at the 14th Factory. Halo Top is light ice cream that actually tastes like ice cream. So now you don’t have excuses to Halo Top your life with all the delicious flavours without feeling bad about yourself. Although "love is an illusion, and we all die alone." You love ice cream too. There’s nothing wrong with putting yourself first. I don’t know if you saw those. The other challenge was making it different enough from the other weird ice cream commercials on the internet, from five years ago or so, from Little Baby’s Ice Cream. He says they're cute but that the cuteness won't get them ice cream. We yanked out all the furniture and redressed the entire room to make it look as different as possible. 273 talking about this. I’m also working on a few commercials for the L.A. Metro, which are also absolutely insane. First Published: June 29, 2017 103 Shares Sign up to track nationally aired TV ad campaigns for Halo Top. Which sounds silly, but when Halo Top first found its way into grocery store freezers, boasting fewer calories, less sugar, and higher protein than traditional ice cream, it became the first of its kind and created an entirely new category in ice cream. TOP CREAMERY is your one-stop solution for ice cream and milk tea business both in the Philippines and abroad. Yes. MY NEW Halo Top COMMERCIAL! On paper, it just reads like it’s super dark, you know? IT’S OUT!!! And definitely nothing wrong with ice cream as a close second. Competition for Halo Top includes Edible Arrangements, Baskin-Robbins, Cold Stone Creamery, Häagen-Dazs, Blue Bunny Ice Cream and the other brands in the Food & … Have a question, comment, or concern about Halo Top products? I love these commercials from Halo Top Creamery's first national TV campaign. Your health & safety is our priority, and we're taking COVID-19 very seriously. It's not really ice cream. Did Halo Top get in touch? Chipper and idealistic young people approach the ice cream truck hoping for a sweet treat. Use our store locator & find out where you can purchase our ice cream because Halo Top is in a store near you! The following errors occurred with your submission. Halo Top's dairy ice cream is creamy, delicious, & only 280-380 calories per pint. #StopShouldingYourself So, we sit down and just lock ourselves in the house to come up with this idea. He takes his Halo Top ice cream, leaving the kids who are refused service at this ice cream truck. Let us hear it. All dessert lovers know the name Halo Top Creamery, the brand behind the first low-calorie light ice cream whose flavors rival the real thing. I downloaded a text-to-speech app and kind of acted it out, and played the robot parts on my phone, so he would understand why it’s funny for the robot to say “Eat the ice cream” a bunch of times. It's been embraced fully by low carbers and regular old dieters. But then the Halo Top man tears down those kids' hopes… Some of the flavors are 300 calories per pint. They have this re-creation of the Stanley Kubrick Space Odyssey room art installation. I decided not to watch because I love my ice cream and don't want a bad image in my head when I have some. Don't just take our word for it - dig in and see for yourself! We wrote about those, yeah. Halo Top® is light ice cream that actually tastes like ice cream. A lot of people are drawing comparisons to Kubrick and saying it’s a take on 2001: A Space Odyssey. You’ve probably seen the dystopian Halo Top ice cream commercial by now—the one directed by Mike Diva, the popular YouTuber with the twisted sense of humor. Check out our Q&A below to hear how Four Loko played a role in concepting, whether the spot was intended to be as Kubrick-esque as it feels (the location of the set had a lot to do with that), and how the lyrics in the happy-go-creepy original song created for the soundtrack are way more fucked up than you knew. Our products’ ingredients are imported from Europe, America, Australia and Asia. I can’t believe I’m getting away with this stuff. AdFreak: Was this the first ad you’ve made for a brand? Halo Top is encouraging customers to stop “shoulding” themselves and enjoy a pint. Glassdoor gives you an inside look at what it's like to work at Halo Top Creamery, including salaries, reviews, office photos, and more. I had to get in front of this dude and illustrate why it’s going to be funny. #StopShouldingYourself I love these commercials from Halo Top Creamery’s first national TV campaign. How Walmart Applies an Omnichannel Mindset to Its Shopping and Advertising Strategies, By Stephen Howard-Sarin, VP of Strategy and Transformation, Walmart Media Group, How Online Media Can Drive Offline Success, What National Franchises Are Doing to Help Local SMBs Find Their Digital Advertising Footing, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. I didn’t want people to associate it with Space Odyssey just because there’s a robot in it. Let us hear it. Finally, ice cream for just 280-360 calories per PINT that actually tastes great! Halo Top Creamery breaking boundaries and stereotypes as the first latina and plus size woman used to promote their products in the american market. We just want something in your style that just grabs people’s attention.” I came back and pitched my idea in person. That it’s a direct homage. For a brand on the rise, it’s a subversive commercial indeed—so bleak it’s funny, but not exactly casting the product in the best light. The reality: coffee table littered with empty halo top cups. And definitely nothing wrong with ice cream as a close second. By Kaila Mathis. 22,579 talking about this. Halo Top has been the sweet treat of choice for those… But the bottom-lit floor in this place was just so cool, we couldn’t pass it up. 492 talking about this. Your cats are starting to view you as a food source. Instead, he tells them, "Love is an illusion and we all die alone." Halo Top TV Commercials. 666.1k Followers, 2,494 Following, 1,693 Posts - See Instagram photos and videos from Halo Top Creamery (@halotopcreamery) Halo Top. Learn More Track Halo Top Ads! Have a question, comment, or concern about Halo Top products? #StopShouldingYourself Your health & safety is … I actually didn’t want that at all. This was the first commercial where I wasn’t stifled creatively at all. He saw them at the store and thought it was funny. There’s nothing wrong with putting yourself first. That's the basis of the campaign. I’d been trying to come up with an idea for this thing for a long time. This is the Halo Top Creamery company profile. A couple of kids holding hands wait at a Halo Top ice cream truck window where the ice cream man hits them with a harsh dose of reality. I did a couple for Yelp. I’d kind of been banging my head against the wall. Halo Top Says “Stop Shoulding Yourself” | Commercial Society That’s the basis of the campaign. To learn more about how the spot was made, and why Halo Top greenlit it, we called up Diva for a chat. June 23, 2020 . Is that fair? Let us hear it. We wrote about it last week, and it’s also been playing in front of the movie It at cinemas. I had reservations about shooting in the 14th Factory Space Odyssey set. Halo Top is light ice cream that actually tastes like ice cream. Selling to people trying to diet, especially since a pint of Ben and Jerry's is 1200 calories. We manufacture and supply high quality and cost efficient milk tea and ice cream premix products for you. 2,132 talking about this. We decided to make Halo Top so we could enjoy ice cream as regular part of our diets, starting from 320 calories per tub. After I had enough Four Loko in my system, I came up with it, and they thought it funny. Some people have called the ad Kubrick-esque. July 2, 2017 by Dominique Michelle Astorino. The brand is marketed as a lower-calorie alternative, partially substituting sugar with stevia, a plant-based sweetener, and erythritol, a sugar alcohol. Halo Top is encouraging customers to stop “shoulding” themselves and enjoy a pint. Then we named it Halo Top. #StopShouldingYourself It’s one of those things where I felt like, if I just sent it to him over email, I would sound like a crazy person. There’s nothing wrong with putting yourself first. It was a really amazing opportunity, and a blast to make. Finally, ice cream for just 280-360 calories per PINT that actually tastes great! Halo Top Ice Cream Commercial Halo Top Ice Cream Is Heaven-Sent and Satan Is Not Too Pleased About It. I’ve done some for Mobile Strike. 2,025 talking about this. Have a question, comment, or concern about Halo Top products? Halo Top Wants You to Dance Around and Eat Some Ice Cream in New Body Positivity Ad, News, When is ice cream not ice cream, New Breyers Recipes: When Ice Cream Is 'Frozen Dairy Dessert'. Location: Somewhere gray and damp, close to the West Coast. Chipper and idealistic young people approach the ice cream truck hoping for a sweet treat. In the script, I just wanted a large, white, empty room with just a few things in it. Get a Demo. What did they say they wanted? Then one day, my producer, Josh, and my DP, Aaron, came over with a bunch of Four Loko. 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