how do you develop a creative strategy

Their sassy replies and savage Tweets is how this company rose to the top with their social media. Creative strategy should, however, also be based on a number of other factors that are stated in the creative or copy platform. var match = RegExp('[?&]' + p + '=([^&]*)').exec(window.location.search); If people can’t tell the difference between your emails, something is wrong. Create powerful social messages that convert. Hopefully, you’ve got what you need to go and rock your creative strategy. Either way, there are tons of ways you can creatively drive brand awareness. If she isn’t cramming for an exam, you can find her watching the latest Bachelorette episode with a big bowl of popcorn + ranch (midwest thing). Denille is the Social Media Intern at CoSchedule. Focus on finding solutions and not just the problem at hand. Make sure you are spending the time on your headline that it deserves. } If you don’t know the direct benefits, there’s no way your audience will understand the benefits. Related content: Master your marketing ROI [EBOOK]. Let’s go back to our previous example. She enjoys social media marketing, content writing, + marketing strategy. Pay Per Click strategies are so dry, and you’re not wrong. It doesn’t mean that there isn’t room to be creative and switch things up. Your firm's goal may be to increase brand awareness, or simply to increase product sales. Let’s look at seven creative ways in which you can dramatically improve your social media performance by following the strategies used by elite social media marketers. If you’re looking to develop your business strategy or solve a tricky business issue, a little creativity can go a long way. Developing creative concept is important because the same message, communicated to different types of audience, will need different types of approach. Your deliverables are going to be based solely on the type of creative strategy that you are implementing. After all, if you’re spending time and money to work with a firm on a well-executed advertising or marketing campaign, you want to make certain you’re getting the most out of your partnership. Add humor, a sense of urgency, or something to make them open your email! Without one, you risk losing sight of your projects, going over budget, and ticking off your stakeholders. Do you know how to answer this teacher interview question: What ways do you develop and implement creative lesson plans?. ... Organisations need to approach their people strategy with as much dedication as they do with their innovation and digital strategies. Within the context of that assignment, any ad that is then created should conform to that strategy, even if you switch agencies. How to choose, prioritize, plan, and execute projects. WARC helps you to plan, create and deliver more effective marketing. Subject line. date.setTime(date.getTime() + (days*24*60*60*1000)); The worst thing is when companies aren’t true to themselves. Creating, managing and reviewing a strategy requires you to capture the relevant information, break down large … Provide the time and resources to develop and implement those ideas that are worth acting upon. Your headline is just as important as the copy underneath it. Now, you are making the concept into a visible work! To succeed in a creative social media strategy, you either have to put money behind it or stand out from the crowd. Make sure not to venture too far from brand standards when you have your creative cap on! Creative strategy in marketing can differ from company to company and even from team to team within the same company. It would take days to cover every type of creative strategy, so this blog post will cover the most prevalent topics with some killer examples. } (I bet you know which campaign I’m talking about. Creativity is only worthwhile if it results in action. Your brand strategy is probably different than your typical creative strategy, but it doesn’t mean you can’t use elements from both. Engaging with your followers makes people know, like, and trust you. All you have to do is select the number of days before publish that each task should get done. It’s not just about defining the problem but defining the right problem to solve. With the number of emails that people receive every day, it’s time to think about making yours stand out from the rest. Define the ideal person that you want to buy your product or service. And they managed to make the video humorous and educational at the same time. It’s important that you know which metrics to measure when assessing your goal. It’s okay if you aren’t able to make that big of a splash using hashtags, but now you can see how big of an impact a simple hashtag can have on your marketing campaign. Consume content that's way outside your comfort zone. Just because they are short, concise, and bland, doesn’t mean there isn’t room to add some creativity. Creative concepts are based on the communication strategy and creative brief.This ensures that concepts are informed by a strong understanding of the situation, the audience, the channels that will be used, the objectives the campaign seeks to reach and the benefits the audience will respond to. Creative strategies assist the company in reaching marketing goals, prove their ROI, and support business growth through a strategic and well-executed approach. Educational videos are a great way to become a thought leader in your industry.). Each is true. Get our free ebook by clicking on the button below: hbspt.cta._relativeUrls=true;hbspt.cta.load(382908, 'cf1b2815-2ca5-4ce7-980d-9deae32b4bf1', {}); Focus on finding solutions and not just the problem at hand. You’re probably thinking okay great, I know how to write one, but that doesn’t help me think of creative concepts. how to develop a people strategy. Whether it’s adding a free trial CTA or adding the word free in your subject line, it’s sure to spark people’s interest. Oh and don’t forget, your creative strategy has to work. Consider making an educational video if you: (Note: Your video doesn’t necessarily have to show or even highlight  your product. Industries of all kind are always on the lookout for creative people or creative thinkers who have creative thinking skills that will help their company shine. This is why it’s so important to have many different types of people in the brainstorm. In reality, you can’t prioritize every metric, because that would mean that all of your metrics have the same importance (and they shouldn’t be). Accurately estimate how much each deliverable is going to cost, Keep track of where your money is going at all times, Drop strategies that aren’t performing well, Use it as a discussion platform for your consumers to engage, The company connects with consumers on a personal level, Your product or service needs to be explained, Consumers don’t know exactly how to use your product, Launched a new product that needs to be demonstrated, Can educate a consumer about your product or service, Have an exciting new product or feature to share, Want to highlight a product or service that the average consumer isn’t familiar with, Want customers to expand their current purchase, Have the opportunity to interview a thought leader in your industry, Want to announce some exciting news for your company, Don’t have the knowledge that you want to share in your creative campaign, but someone else does, Have the talent on your team and ability to make the video, Can better highlight your product or service using customers, Want to show the pain points of your target audience. while (c.charAt(0)==' '){c = c.substring(1,c.length);} I’ve broken it down step-by-step so it seems a little less daunting (hopefully). You see facts in creative strategies all of the time. They’ve found that if they make people fantasize about a possible trip through email, it actually works. We all love reading about stuff … This is the one thing that makes people open your emails and maybe actually read them. var c = cookie[i]; Writing an entire creative strategy can be pretty intimidating, but don’t worry. Work management processes that drive the best results. When developing a brand strategy, identify three core components of your business to use as a blueprint for marketing tactics: . Email strategy can be complicated because it really depends on your target audience and the tone of your company. Success! Just make sure it actually works. A company that relies heavily on email marketing is Airbnb. Just as with talent reviews, the process of creating a lead- ership strategy produces useful conversations that may have never taken place before. “Recommended number one whitening toothpaste among dentists.” It’s a fact and it makes people trust the product. One company that absolutely nailed their strategy is Coke. Wrong. If you’re looking to develop your business strategy or solve a tricky business issue, a little creativity can go a long way. The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. Before you start working on your marketing strategy, consider what you want as an end result. They decided to go against the grain on this PPC campaign and target misspelled words. In fact, you can use this little method to boost your social media traffic to your content by 192%. If you want to stand out from the rest of the companies, it’s your job to be more creative than them. The backbone of every strategy is based on a creative idea--and all interesting, creative ideas are fueled by extensive research and detailed insights. When probing, repeatedly ask: "why has this happened, why is this a problem?" It can also help you to use the stories in your business to draw in your target audience as well as increase your profile and build brand awareness. You can’t say that memes aren’t funny, it just wouldn’t be right. It’s one and it’s based on attracting your target audience through content that helps them solve their problems. Lastly, demonstrating how your product works can back up your benefits. Think about switching up your CTAs! To prepare deliverables for your creative strategy, ask yourself: You can save a ton of time on your project by using a template that has your entire project laid out with the click of a button. } However, before you can help build the results that you want for your brand, there should be a strategy in place. Crazy right? The medical equipment company would answer these questions to understand the benefit they provide to their customer: All the benefits you just listed are awesome, but they aren’t going to believe you unless they are backed up with some facts. Try the Headline Analyzer », terms of service, end user agreement, and privacy policy. One thing that ticks off stakeholders more than a bad creative strategy is when that creative strategy goes over budget. Pick a KPI or two that goes hand in hand with your goal and then focus on them. If you aren’t promoting the content that you are writing, people aren’t going to see it. Put your creative cap on, download these templates, and get to work! Here are some suggestions from psychologists and educators for how to develop and nurture your students’ creativity: Create a compassionate, accepting environment. Brand strategy aims at positioning your company, while a creative strategy helps you reach your marketing goals. You’re probably thinking, I already do this. In this chapter, you’ll learn how to build project checklists and timelines in your sprint backlog. This is how they work: First, you’ll want to create a task for every item that needs to be created before the project goes live. When partnering with a creative firm, sharing a creative brief can ensure everyone’s on the same page. Thriving organisations treat their workforce as an asset in which to invest – not simply a business cost. If you’re looking for a company that slays social media, follow Wendy’s. Use an animated video if you: You would want to use a customer story if you: Slack rolled out a customer success video a few years ago to highlight their product, and it worked. KPIs are metrics that indicate progress towards a particular goal. And whether you're developing a strategy at the personal, team or organizational level, the process is as important as the outcome. function setCookie(name, value, days){ You’ll often hear the term “critical thinking” without an appropriate explanation attached. The most successful social media campaigns make sure to engage with their audience after their campaigns have launched. I’m confident that you can think of your own creative content marketing strategy, and you should be too. Basically, your creative strategy is what, how, and why, you’re going to reach your marketing goals and business objectives. However, you must be careful not to overanalyse and stay at one point for too long. 1. Now that you’ve set your marketing goals, it’s time to find out who you’re marketing to. Basically, your creative strategy is what, how, and why, you’re going to reach your marketing goals and business objectives. Next you’ll want to add the due dates of your project. All Rights Reserved. Who needs to be involved in this project? Since being creative requires going out on a limb, students need to trust that they can make a mistake in front of you. There’s your creative strategy. If you do this, people will be more likely to use your content as a reference than the other leading competitors. Statistics are a quick and easy way to prove yourself. Consistency: Be able to define what allows you to provide your services day in and day out. The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service. Everything you need to know to go agile, right now. © Perceptive Group Limited 2020. This step is as simple as it sounds. If you have a talented graphic designer, this is a great option! Airbnb keeps their emails very simple, yet effective. But don’t worry, here’s all you need to know so that you don’t go over budget to fulfill your tactics! In this post you’ll learn everything you need to know about creative strategies, from how-to-write one, to successful, real-life examples that you can implement in your own workplace. var gclid = getParam('gclid'); When being creative and doing this “out of the box,” sometimes we can forget about certain guidelines that our companies have. Development of Creative Strategy – Based on the inputs received from the planning stage, earlier assessments and campaigns; unique selling propositions are framed for the advertiser`s products. Pat yourself on the back because you officially know how to write a creative strategy. The biggest thing with budgeting is to make sure you keep an eye on the money and the tactics so that going over budget never becomes an issue. Before you write content for your next campaign, I challenge you to do double the research that you normally do. We’ve all seen those OxiClean commercials… Must I say anymore? If you need help organizing and saving time with your creative strategy workflow, schedule a demo with a CoSchedule expert. Using facts in a creative strategy is very similar to adding a statistic. stands for specific, measurable, aspirational, realistic, and time-bound. The stat deems you credible and persuades your audience to believe you. } Just because something has been done a certain way for so long, doesn’t mean it should be! The ultimate goal of creative strategy is to brainstorm and to really get ideas from all sides to create something that is unique, eye catching, and different. Now just make sure that you can actually offer something free if you’re advertising it. When implementing your brand strategy, think of ways to implement a creative aspect into it so that you can stand out from your competitors. We all love free stuff, don’t we? After you’ve launched your social media campaign you’re done, right? They took the pain points of their target audience and showed how to get rid of those pains by using Slack. readCookie('gclid'); You should make a product highlight video if you: Making an expert interview video is a great idea if you: (Note: This could even be your CEO or someone that people look up to ). Although lecturing still remains an important way to communicate information to students, research has proven that learning happens in a more effective manner if used in combination with active learning teaching strategies. When executed correctly, a creative brief will help communicate your values, vision, and … Develop a … What does the timeline look like to complete this project? Research shows that when students utilize creative higher-order thinking skills, it indeed increases their understanding. S.M.A.R.T. To get customer testimonials, you can directly ask customers or even use reviews that you get. By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. This step ensures that your strategy follows any necessary guidelines so that your stakeholders don’t have to hand it right back to you. This is where there should be no fear of failure when proposing ideas, and the old ways of thinking need to be put to the side in order to let new ideas grow and flourish. It’s no easy task to be different than the rest, but it is possible. Maybe the goal of your creative strategy is to create brand awareness. Toms is the perfect example of a company that used a hashtag correctly. You may think that this strategy is obvious, but you’d be surprised how many companies decide to focus on only one channel for their social media. It’s an umbrella that spans from social media branding to user personas to voice and tone to everything […], Checklists are great tools for planning marketing projects. Not only is it a useful resource for customers to go, but it drives them to their ultimate goal of selling product. Use a creative strategy to make yours stand out! If this is the case, you first need to set the stage and develop a PR strategy. . Some examples of KPIs that you may be measuring are: Tying KPIs into our other example, the main metric that you would want to focus on is conversions. What I am saying is this: Social media is a tough game these days. The strongest predictors of success with goals, strategy, & more. What does my target audience gain from my product or service? How can you creatively implement #contentmarketing in your strategy? Maybe you want to give it two months, or two weeks, either way you’ll be able to schedule the appropriate days in the task template. Make your consumers feel something when they read your content. Creating a successful, sustainable investment strategy means being able to describe, communicate, and write out your process — both for your benefit … return null; Sharing your content on many social media channels gets you in front of more customers and prospects. } A PR strategy will help you organise your PR activities and make strategic decisions about the best ways to communicate. Just because you have the most followers on one channel versus another, it doesn't mean you should be stagnant on your other channels. CoSchedule’s task template will save you a ton of time on implementing your creative strategies throughout the entire year. You know creative strategies are important, probably because you were asked to make one, but you might not understand why they are important. Source: https://www.sendinblue.com/blog/email-call-to-action-best-practices/. Once you identify the end result, you can develop your plan. Instead of using the traditional blogging method, here are a few out-of-the-box ideas to take your content marketing to the next level. Creative strategy development actually begins with a thorough assessment of the marketing and promotional situation and a determination of what needs to be communicated to the marketer’s target audience. The goal is to generate as many ideas as possible in a relatively short span of time. Creative frameworks can be used to innovate new products, services, and processes; anything that needs to be improved. Make it your goal to have the most educational article that you possibly can. Social Media Marketers are all told to use hashtags, but do we really know why? Well… Here’s a quick example. var n = name + "="; “5x as many people read the headline as read the body copy.” - David Ogilvy. . Write a mission statement. It can be as simple as stating “95% of customers said they would never go back to their old laundry detergent.”. You’ll be surprised how much focusing in on a specific metric can help you reach your goal! Create your own “Three Ifs” Many good innovators take an existing object and ask clever questions to twist the very concept of it and make it new. It sets the tone and direction so that all communication activities, products and materials work in harmony to achieve the desired change

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